The mixing of Client Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is critical in delivering seamless client experiences. Now, let’s take a look at how connecting CRM and ERP applications can advantage your enterprise.

5 proven key benefits of CRM & ERP integration

1. Comprehensive view of customers

CRM and ERP integration offers a holistic view of the customers. It may be the most essential reason why you want it. Whenever you combine ERP and CRM systems, you get a complete view from your customers. From accounting to funds, income, and support, it offers all-out visibility and accuracy. It assists you with providing a higher value to your customer base. Your agency will have all the total facts it wishes to pursue extra certified choices and the most talented techniques to keep up with, and in addition, broaden your commercial enterprise relationship with customers.

2. Enhances performance

Companies repeatedly are caught investing strength in manual, strenuous obligations that call for loads of resources. Using an integration platform with a prebuilt ERP gadget and CRM system enables simplifying those strategies as they automate the work tactics for you and improve performance.

3. Eliminates data duplication

A good ERP system or business management solution will be able to incorporate the individual departmental gaps and completely eradicate the need for duplicate data. Using ERP and CRM it removes the possibility of duplicate or incorrect information and advances facts-pushed procedures for the duration of your corporate environment. Inaccurate statistics also can be controlled via your integrated platform. As a result, your corporation benefits from advanced statistics-driven workflows and consequences.

4. Advanced employee collaboration

Connected employees get an advantage from increased productivity and performance. Because everyone is on an equal page, they could push for more results. Previously, each group had a completely unique set of comparable statistics and as a result, getting the right records at the proper time turned out to be almost impossible.

While ERP and CRM work together, your team can proportion and expend up-to-date information. It increases their possibilities of manufacturing higher, more effective consequences. Salesforce confirms that high performers opt for cross-departmental collaboration. According to an AON study, engaged groups can drive 17 percent better productiveness, which can cause 21 percent better profitability and, ultimately, 10 percent better client rankings.

5. Accelerated motility with ERP and CRM integration

Constant facts assist sales and operations in correctly managing client contracts. It enables them to shorten settlement approval stages and even have same day signing. Therefore, an integrated system will help with shortening prolonged and sluggish performance. Cloud-based CRMs likewise make it easy to get to facts and update duties from any vicinity. It helps quicker time-to-income and expands valuable business possibilities.

The integration Challenge

In general, ERP and CRM systems are slow because their distinct configurations make integration difficult. Custom point-to-factor integration is frequently used by those seeking seamless connectivity between the two. This method is more delicate and difficult to manipulate. While using point-to-point connections, a developer must manipulate connectivity and make changes. Furthermore, changes have an impact on the entire system, leaving room for errors. These point-to-point integrations provide a quick recovery but become more complex as organizations grow.

Integrating workflow automation together with your CRM and ERP structures.

Your CRM and ERP system are primarily used by your organization for the dissemination of key strategies, the most notable of which is a quote-to-cash. To truly transform these processes so that they are resilient, scalable, and environmentally friendly, you’ll want to create workflow automation that can work from commercial enterprise activities; once activated, real-time enterprise outcomes (or actions) should occur across your CRM, ERP (among other apps), statistics, and groups. 

Conclusion

ERP and CRM integration can enhance corporate efficiency and help you develop your client base. To enjoy the perks of CRM and ERP integration, recognize your vital necessities. Survey your systems, arrange your information, and sort out how you’ll combine. Eventually, you may locate the proper combination that supports your requirements now and later.

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Robotic process automation (RPA) should be at the forefront of any organization’s transformation plans, irrespective of industry and size, if the aim is to leverage advancements in technology and automation to improve efficiency, reduce costs, and build organizational resilience. RPA systems’ ability to automate and enhance process quality, speed, and productivity make it a ubiquitous and necessary tool to stay ahead of the competition during these unprecedented times.  

Here are some use cases for RPA in various fields:  

1.  Customer Relationship Management  

CRM systems have become an integral part of modern enterprises staying connected and maintaining excellent customer relationships. RPA systems automate rule-based, repetitive tasks and ensure customer processes that demand quick, consistent, and accurate services. With advancements in technology and benefits associated with RPA in terms of cost-effectiveness and operational efficiency, organizations rapidly integrate and streamline their critical, customer-facing processes.  

2. Invoice Processing  

Invoice processing is one of the areas where high human intervention, high volume repetitive tasks, the high scope for errors, and high risk are involved. According to Automation Anywhere, 50% of companies spend $5- $25 for manual invoice processing. 

 Invoice processing goes through various levels of approvals, leading to it being time-intensive and cost-intensive. RPA systems automate monitoring for new invoices & capturing and evaluating invoices in any format. If any discrepancies are found, it notifies the concerned employee to address and fix the errors without delay. Any organization aiming to bring down costs, improve the cycle time of invoice processing, and the efficiency and accuracy of their invoice processing operations cannot go forward without realizing the potential of RPA systems.  

3. Inventory Management  

From inventory monitoring to stock update to stock reconciliation to order management, inventory management involves many human interventions, making it a perfect candidate for RPA. RPA systems have transformed the inventory management ecosystem by automating inventory monitoring, notifying users about product stock updates in near real-time, automatically reordering products beyond the defined threshold level. Enterprises that have realized the power of RPA have now successfully eliminated any possibility of manual errors and made their inventory management operations efficient, self-driven, and intelligent. RPA systems enhance the productivity of enterprises as they freed the employees from monotonous tasks and let them focus on other critical areas of the supply chain.  

4. Payroll Processing  

Due to the complexity of payroll processes, payroll administration has not been a leading candidate for RPA. However, thanks to the widespread adoption of digital transformation, HR functions are digitized, and documentation is now universal & standard. As a result, RPA systems can verify and validate employee data from various systems such as attendance (biometric systems), timesheets (project management tools), and calculate the remuneration details accurately and efficiently. As a result, RPA systems save time and effort and enable meaningful utilization of resources to generate real value.   

5. Recruitment and employee onboarding   

For enterprises looking to optimize their recruiting processes, such as candidate screening, interview scheduling, and candidate onboarding, RPA systems are the ultimate solution. RPA systems enable the hiring team to conduct high-level repetitive tasks such as candidate and resume screening quickly and efficiently. In addition, automating and streamlining onboarding processes helps the HR team to eliminate excessive HR workload and provides more time to establish a consultative relationship with candidates to deliver an excellent experience. RPA systems also reduced the paperwork involved, streamline coordination across departments, increase recruiting accuracy, and help reduce bias in the recruiting process.  

Conclusion  

RPA has been revolutionizing the business ecosystem for a while, and it is going to be the savior for business resilience in the turbulent times ahead. Enterprises that want to improve their efficiency and increase their productivity must capture the advancements in the RPA without fail.   

The results of RPA implementation are tangible: 

• In a study by IBM, more than 90% of C-level executives using intelligent automation say their organization performs above average in managing organizational change in response to emerging business trends.  
• Gartner expects that by 2024, organizations will lower operational costs by 30% by combining hyper automation technologies with redesigned operational processes. 
• EY found that RPA can provide cost savings ranging from 20%–60% of baseline FTE costs for financial services. 
• Deloitte’s Global RPA Survey found 85% of respondents report that RPA met or exceeded their expectations for non-financial benefits such as accuracy, timeliness, flexibility.  

Here is some additional reading on RPA that might be of interest:  

RPA in finance: Is it ‘bank’able?  

Use cases for robotic process automation in education  

If you are curious and want to know more about what RPA systems can do for your organization or if you would like a subject matter expert to connect with you to set up an exploratory discussion, drop a mail to sales@blackrockdxb.com. 

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