The Sharing Economy promises to make use of underutilized assets to spur demand and reduce wastage. With the help from mobile, such services have allowed a leapfrogging into the future.
Brands are the fuel that runs the FMCG organization. Mobile technology can offer insights into brand performance. Read how.
Digital Technologies are promising to transform the traditional business models of the FMCG/CPG sector.
Machine Learning has been instrumental in helping retail businesses understand consumer behaviour and giving them choices well ahead of the purchase. How do they do this?
With the customer as focus, retail now attempts to create an environment that enables a speedy, hassle-free and seamless buying process. The efforts till now have been laudable, with customers in many global locations using mobiles for purchase, even inside physical stores.