The infamous line “Customer is King’ is something that’s been drilled into the brains of anyone dealing with sales since time immemorial.
It is obvious that the better the customer feels about the product, the better the sales. A delighted customer usually becomes an evangelist for the product and thus, an extended member of the sales team. To ensure a delightful customer experience, the product team should know the customer - his motivations, his pain points, his aspirations.