Our customer, the second biggest transport provider in a most affluent middle east country, wanted to embrace the environment protection philosophy by promoting shared vehicle ownership. The city being challenged by maddening traffic, making the step inevitable. The customer was already operating scheduled bus services, and wanted to complement this with chartered services for officegoers, experimenting with a new, adapted version of intelligent mobility.

Being tech savvy, they were keen to deploy IoT-powered fleet management for real-time tracking, to provide customers with the best experience. blackrock was asked to design a whole set of applications covering on-demand pooling after the commuters make the request, scheduling apps for the bus covering drivers and passengers.

Against common belief, the results were stupendous. Market demand for vehicle pooling more than doubled the original plan, with competition being thrown out of gear. A lot of market buzz was created for intelligent mobility, making overall travel costs lesser for commuters. Client profitability was an all time high due to more capacity utilization triggered by information availability on personal devices, pushing wider user adoption.